Norsk Strykr is a unique kind of cider company. Started by a husband and wife team that have a Scandinavian heritage, the name means 'norse rapids' and also represents the river near their home in Prosser, WA.
Peter was seeking to develop a brand that strongly represented the 'viking' heritage they are building their business around. Before approaching Design by Larelle he had already selected the key typeface (PR Vanaheim) and deterred that he wanted to focus on the imagery of the viking longship rather than other more stereotypical representations.
The brand aesthetic was defined as Heritage, Contemporary and Legendary. The completed suite of brand logos uses a woodcut style for the graphics that draws inspiration from the traditional hand carved woodwork so prevalent in Norway. Bold colors and sans serif type create an eye catching but contemporary final design.
Logo flexibility was important due to the many different type of collateral materials it will be used across. By creating a number of variations they will be able to use it on everything from packaging to business cards and embroidery without deviating from the brand.
The rest of the brand details were also fleshed out to complement the logo and the overall brand aesthetic of a bold and adventurous spirit rooted firmly in family heritage.
Upon the completion of the Norse Stryker brand a secondary and complementary brand was created for a line of sparkling juices. You can view this brand HERE.
